The first Mexican health insurance provider specialized in seniors.
Old age is a time when there is still much to do and discover. Koltin wants to accompany its clients so they can live this stage to the fullest, without worrying about their health. It is an optimistic, playful, and energetic brand that wakes up and sees each new day as something full of possibilities.
The brand is inspired by the sun, the ultimate symbol of vitality. We made a dynamic logo whose "O" mimics the movements of the sun throughout the day: rising, setting, and hiding.
We created 3D characters that represent the great variety of experiences and personalities of Koltin's clients, bringing an unexpected playfulness to a sector that is usually cold and clinical.
The brand's language focuses on possibility, not caution. We reject the idea of old age as something fragile and give autonomy back to people.
The most important thing we kept in mind when creating the brand for Koltin was that it shouldn't look like typical health insurance, let alone one for seniors. Nothing clinical or gloomy. Instead, we wanted it to be full of life.
Seniors, or as Koltin calls them, "great people," don't live one-dimensional lives; they have rich experiences, hobbies, dreams, and goals to achieve. The characters we created for the brand embody this ethos: an athlete, an entrepreneur, a fashionista... we created these characters in Blender using a base to which we added accessories for characterization. This way, they can continue to be replicated and built upon indefinitely.
The "O" in the logo changes to mimic the position of the sun throughout the day (returning to the idea of having the whole day to yourself). We also created graphic assets for the brand based on these solar movements.
