Old age is a time when there is still much to do and discover. Koltin wants to accompany its clients so they can live this stage to the fullest, without worrying about their health. It is an optimistic, playful, and energetic brand that wakes up and sees each new day as something full of possibilities.
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The brand is inspired by the sun, the ultimate symbol of vitality. We made a dynamic logo whose "O" mimics the movements of the sun throughout the day: rising, setting, and hiding.
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We created 3D characters that represent the great variety of experiences and personalities of Koltin's clients, bringing an unexpected playfulness to a sector that is usually cold and clinical.
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The brand's language focuses on possibility, not caution. We reject the idea of old age as something fragile and give autonomy back to people.

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