We created a brand that showcases the legacy and tradition upon which La Danesa is built, while also reflecting the bold creativity with which it looks toward the future of sustainable tourism.

The contrast of styles was the foundation for this branding. Through composition, illustration style, intense colors combined with earth tones, and expressive patterns, we created a unique visual language that feels truly authentic to La Danesa.

The botanical illustrations were hand-drawn, based on the products handcrafted at the estate: chocolate, honey, jam, and dulce de leche. To make them more contemporary, we accented them with organic, colorful patterns.

The horse in the logo and the simple typography serve as a reminder that this is a working farm. It grounds the brand's vision of luxury, allowing it to inhabit two worlds: elegance and simplicity. That is La Danesa.

This project was featured on Dieline.