La Danesa

Branding
.
Illustration
.
Packaging design
.
Stationery
.
Uniforms
.
Map design
.
Storytelling
.

A family-run working farm and estate in Naranjito offering luxury agritourism stays and experiences.

Result
Process

We created a brand that showcases the legacy and tradition upon which La Danesa is built, while also reflecting the bold creativity with which it looks toward the future of sustainable tourism.

The contrast of styles was the foundation for this branding. Through composition, illustration style, intense colors combined with earth tones, and expressive patterns, we created a unique visual language that feels truly authentic to La Danesa.

The botanical illustrations were hand-drawn, based on the products handcrafted at the estate: chocolate, honey, jam, and dulce de leche. To make them more contemporary, we accented them with organic, colorful patterns.

The horse in the logo and the simple typography serve as a reminder that this is a working farm. It grounds the brand's vision of luxury, allowing it to inhabit two worlds: elegance and simplicity. That is La Danesa.

This project was featured on Dieline.

La Danesa was founded in 1870, but it wasn't until nearly 150 years later that it opened its doors to guests from around the world. It is an estate with a rich history and a significant legacy, and despite being a luxury destination, it remains a fully operational working farm immersed in the countryside of the Ecuadorian coast.

We sought a visual identity that would maintain the iconic feel of a hacienda while adding a contemporary twist. We explored several logo options, experimenting with iconic animals from both Ecuadorian and Danish farm life. 

For the illustrations, we proposed using traditional botanical art accented with colorful, organic patterns. We tested and refined the sketches until we landed on a balanced combination of classic and pop.

We visited the estate and created an illustrated map so visitors can find their way around and take it home as a souvenir at the end of their stay.

View all projects

Next project

Solid green brand background asset for La Danesa by Lunalunares, used as part of the visual identity system and color palette applications.
Brand message graphic for La Danesa Hacienda by Lunalunares, combining the phrase “Tu hogar fuera de casa” with elegant typography, warm ochre color, and hospitality-inspired photography.
Product packaging line for La Danesa by Lunalunares, showing dulce de leche, mandarin lime cream, and dulce de leche jars with illustrated labels, colorful backgrounds, and expressive brand graphics.
Hospitality branding for La Danesa by Lunalunares, showing a welcome card design and staff uniform application with embroidered logo on a vest and face mask.
Chef uniform branding for La Danesa by Lunalunares, showing embroidered brand marks on a white culinary uniform worn by a chef preparing chocolate in a kitchen.
Logo system design for La Danesa Hacienda by Lunalunares, presenting multiple brand lockups, circular emblem versions, and cream logo applications on a deep green background.
Botanical pattern illustration for La Danesa by Lunalunares, featuring cacao pods, tropical leaves, flowers, mineral accents, and hand-drawn textures for the brand identity system.
Chocolate box packaging design for La Danesa by Lunalunares, showing branded wrapping paper, gold seal, illustrated box interior, and a detailed unboxing experience.
Cacao and vanilla botanical pattern for La Danesa by Lunalunares, combining tropical leaves, cacao pods, flowers, organic shapes, and colorful illustrated textures.
Milk chocolate bar packaging design for La Danesa by Lunalunares, featuring a blue box with botanical illustration, chocolate details, brand seal, and playful product photography composition.
Stationery design for La Danesa by Lunalunares, showing a brown envelope and minimalist letterhead with refined logo placement, brand marks, and warm neutral tones.
Pure honey packaging design for La Danesa by Lunalunares, showing a honey jar with bee illustration, yellow label, botanical artwork, flowers, and expressive graphic elements on a blue background.
Black onion pattern illustration for La Danesa by Lunalunares, combining onion drawings, vinegar bottle illustration, organic linework, abstract shapes, and a soft green background.
Dark chocolate spread packaging design for La Danesa by Lunalunares, featuring cacao illustrations, chocolate pieces, expressive hand-drawn graphics, and a warm yellow product photography setup.
Packaging design for La Danesa by Lunalunares, showing a black onion jam jar with illustrated onion elements, hand-drawn graphic details, and a soft pink product photography background.
Strawberry and chili jam packaging design for La Danesa by Lunalunares, featuring a labeled glass jar with illustrated strawberries, red chili peppers, botanical details, and a muted green background.
No items found.
Digital illustration sheet for La Danesa Farmhouse by Lunalunares, featuring local flora including cacao, sugar cane tree, bird of paradise, bijao, bamboo, teak, trumpet tree, African tulip tree, and samán.
Fold-out brochure design for La Danesa Farmhouse by Lunalunares, combining a guest code of conduct, illustrated property map, trail routes, residential areas, social spaces, and visitor information.
Branding and brochure design for La Danesa Farmhouse by Lunalunares, showing an aerial view of the tropical hacienda alongside an illustrated fold-out map with flora, fauna, and guest information.
Botanical illustration for La Danesa Farmhouse by Lunalunares, showing cacao pods, tropical green leaves, a decorative shell, and mineral details in a hand-painted visual style.
Logo design exploration for La Danesa Farmhouse by Lunalunares, featuring a illustration surrounded by botanical elements, flowers, and circular typography with the establishment year.
Tropical pattern illustration for La Danesa Farmhouse by Lunalunares, featuring cacao pods, green leaves, decorative shells, mineral elements, and colorful organic textures.
Digital illustration sheet for La Danesa Farmhouse by Lunalunares, featuring local fauna illustrations including armadillo, otter, snake, guacharaca bird, sloth, squirrel, lowland paca, and anteater.
Blue logo design for La Danesa Hacienda by Lunalunares, featuring an illustrated bird with open wings, curved typography, and an established date for the farmhouse identity.
Open brochure design for La Danesa Hacienda by Lunalunares, presenting an illustrated trail map, route descriptions, farmhouse welcome message, flora guide, and fauna guide.
Typographic logo design for La Danesa Hacienda by Lunalunares, featuring an elegant monogram, serif wordmark, establishment year, and refined farmhouse identity system.
No items found.

View all projects

Next project

Have an idea in mind?

Tell us what you're thinking about. It could be a brand, packaging, a website, an illustration, or that wild idea keeping you up at night.

Let's work together

Instagram

LinkedIn

WhatsApp

Based in Ecuador, working globally.
‍Juan Rodríguez E8-23 Quito 170524

hola@lunalunares.com

(+593) 99 820 1093
©Lunalunares
2026