For the festival's main poster, we took the quintessential Quito symbol—the mountain—and painted it with an organic, melted heat map to mimic the psychedelic feel of popular street art.

For the supporting posters, social media assets, and merchandise, we created typographic compositions and decorative icons based on the stickers you’d find on the window of a Colón-Camal or Reina del Camino bus. 

We wanted to create something that felt colorful and casual, capable of speaking to a diverse range of audiences and connecting with all kinds of Ecuadorians, because that is the essence of the minka (or minga): everyone coming together to collaborate.

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